Yes, these mass-marketed sensations that promise the world in a bottle, but really only deliver ho-hum results at best, and a mess to be cleaned up at worse, have challenged skin care professionals since the beginning of the profession. Our efforts to help our clients put their best face forward are sometimes thwarted by another flash-in-the-pan consumer skin care product.

The reality is, they aren’t going away, so it’s important for you to know the impact these ineffective products can have on your skin.

They’ve been around for decades and there are dozens of them – the “miracle” multi-level marketing (MLM) skin care products that promise to completely transform the skin. Chances are you have heard about a Rodan and Fields, Arbonne, or Nerium product. Perhaps you have even used some of these products.  And you  may have even had come back to your esthetician and our spa quality products after having dismal or even damaging results.

The truth is, a tremendous amount of misinformation surrounds these products and it’s imperative that you know and understand this. For one, representatives who sell them are not required to undergo any professional skin care training. In large part, they are primarily trained on the “art of the sale” rather than the “art of skin care.”

While there are certainly exceptions to this, you can count on the fact that I, a licensed esthetician, have taken the time to go through the proper training to earn the right to consult with you about your skin. I understand what makes your skin unique and how different ingredients are either going to work in harmony with your skin or work against it. You don’t get that level of expertise on line, in a department store or MLM environment.

Another important value lacking from these products is the customization. Most MLMs and over-the-counter brands follow a more one-size-fits-all approach. When acne, aging, dehydration, and hyperpigmentation occur for different reasons in different skin types, these products simply can’t be expected to live up to their promises. And an ingredient that works well for one skin may be disastrous for another.

I want my clients to understand the level of care I put into your product selections. I have researched and selected my retail products very carefully. I could offer any product available, but I chose these products for you for several important reasons. I can tailor your home care products to fit your individual skin care needs, based on my training and experience.

This is true for the skin care line that I have chosen for my practice.  Rhonda Allison products offer cutting-edge science, quality ingredients, choices and customization for all skin types, and the longevity of the products is unsurpassed. The products in her line were developed by a licensed esthetician with a background in cosmeceuticals.

Finally, any product that is sold in mass on the internet, in a mainstream store or as an MLM, is going to have some restrictions on the level of active ingredients that may be used. This is simply due to the risk. They have to make these less active so that anyone can simply open the package and start using it without any sort of guidance by a skin care professional. They simply won’t deliver the same results a quality cosmeceutical formula will.

Fad buying and flavors of the month will always exist, and women and men will always have their eye out for the next thing that promises to turn back the hands of time. Skin care is an emotionally driven purchase – most want to look better, younger, and have those changes happen quickly.

I always use the example of going to a gym to get fit.  If you go once, you don’t see any results, but if you follow through with the suggestions made by your trainer at home and in the gym, you begin to see the results you want. The same is true with skincare.  We work hard in the salon to start the process to get your skin to be the best that it can be, but like in the gym, if you don’t follow your treatment plan and incorporate the products suggested in your home care routine, you don’t see the results you want.

Stick with the brands that are about the health of the skin and transformations without false promises!

Remember, Beautiful, healthy skin begins here!